Plexi PR

FOR IMMEDIATE RELEASE

MOVEMENT 2009
83,322 ATTENDEES OVER MEMORIAL DAY WEEKEND
8,000 lbs of recyclable materials collected during three-day festival

Movement 2009 attendance and collected recyclable material numbers exceeded 2008 festival totals.  Paxahau announced today that 83,322 people visited Hart Plaza during the three-day Memorial Day Weekend for the annual electronic music festival that featured nearly 100 performances on four stages.

“Movement 2009 was an overwhelming success on so many levels,” said festival producer Jason Huvaere.  “People loved the lineup of performances we were able to put together this year.  Our sponsors and vendors really stepped up this year despite the tough economy.  The recycling program surpassed last year’s totals for collected items. And we had great weather the entire weekend, which definitely contributed to the record breaking turnout.  As far as events like this go, in our eyes it could not have gone any better.”

Since Paxahau began producing Movement in 2006 attendance at the festival has steadily increased each year.  An estimated crowd of a little more than 40,000 people attended in 2006 and nearly 45,000 attended in 2007.  In 2008 nearly 78,000 attended and for the first time ever festival attendance was tracked using turnstiles.  This year hand-held clickers were used to count attendance.

Festival-Goers Recycle
Electronic Music fans in attendance at Movement 2009 proved to be an environmentally-friendly group.  Four tons or 8,000 pounds of recyclable materials were collected over the course of the three-day festival.  This year’s total surpassed 2008 totals by 5,000 pounds.

Paxahau partnered again with Recycle Detroit, a non-profit organization founded by Detroiter Sarah Kubik.  The hard-working non-profit had a team of 100 volunteers, utilized 40 recycling stations and successfully convinced nearly 2,500 people to commit to be more environmentally conscious.

“We were very pleased to have Sarah and her Recycle Detroit volunteers be apart of Movement again this year,” said Huvaere.  “They have single-handedly taken the festival’s recycling program to the next level.  Recycle Detroit is a great organization.”

Carl Craig Becoming Creative Director Steals the Show
Paxahau assembled an exciting lineup of local, national and international performers, but it was the announcement of Techno Music legend Carl Craig being named Creative Director for Movement 2010 that dominated the conversation on blogs and among groups of festival-goers all weekend long.

“We have received nothing but positive feedback from the announcement about Carl,” said Huvaere.  “His involvement will strengthen the future of the Movement festival in Detroit. Carl is a musical visionary whose ambassadorship is unparalleled.  We are extremely excited to have him involved at this level.”

In his new role Craig will be involved in various creative aspects of Movement and serve as an ambassador for the Movement festival as he travels the world performing for throngs of electronic music enthusiasts.

Movement’s New International Partnership
The new partnership between Movement Detroit and Movement Torino officially started as Movement 2009 ended.  Together they hosted the festival’s closing party at Capital Square in downtown Detroit.

“It was an awesome start to what we anticipate will be a great partnership,” said Huvaere.

The producers of Movement Torino were in Detroit for Movement 2009. Maurizio Vitale said, “We enjoyed our visit to Detroit.  The festival was fantastic.  Torino and Detroit are very similar cities, which is reason we think our partnership with Paxahau is going to be very strong.”

The two groups will work together to promote each other’s festivals.  Movement Torino, which takes place in October, was being promoted at this year’s festival with flyers and the Movement Detroit closing party.  The web site is: www.movement.it.  Once the Torino festival has concluded, the group from Italy will begin to promote Movement 2010 in Detroit to their stakeholders.

About Paxahau
Since 1998 Paxahau has promoted electronic music and has grown to include a web archive and an event production company that produces and promotes events all year round. With a network of alliances and resources that span the globe, Paxahau has earned the reputation as a premier promotions group within the electronic music industry. Visit www.paxahau.com.

FOR IMMEDIATE RELEASE

CARL CRAIG NAMED CREATIVE DIRECTOR
FOR MOVEMENT 2010

Techno Music legend Carl Craig has been named Creative Director for Movement 2010.  Paxahau made the announcement today as they prepare for the start of Movement 2009 which is set to begin on Saturday, May 23, 2009 at noon.

“Movement is already a great festival and a successful brand,” said Craig, “it is an honor to be involved with Movement in this new capacity.  I look forward to working with the team from Paxahau to take the artistic vision for the festival to a new level.”

In his new role Craig will be involved in various creative aspects of Movement including artist bookings and the festival’s brand image.  He will also serve as an ambassador for the Movement festival as he travels the globe performing for throngs of electronic music enthusiasts.

“Detroit is such a wonderful music town,” Craig continued.  “With Movement we have such a great opportunity to remind people from around the world and those that are right here in our own backyard that electronic music in Detroit is very powerful and that our annual festival is the best stage for showcasing the most talented artists of this musical genre.”

The annual Memorial Day Weekend festival has gone through several reincarnations since its beginning in 2000.  Paxahau earned the right in 2006 to produce the festival.   Since then they have been credited with bringing financial stability to the once fledgling festival and developing a festival atmosphere that appeals to fans because of the high standard of production quality they demand and their ability to book major local and international artists year after year.

Paxahau representatives were elated when Craig agreed to become creative director and believe his involvement will strengthen the future of the Movement festival in Detroit.

“We were extremely excited when Carl agreed to come on board as our new creative director,” said Jason Huvaere, president of Paxahau.  “He has a complete understanding of the history of Techno Music in Detroit.  He understands its impact around the world because he lives it every day.”

“Carl is a musical visionary whose ambassadorship is unparalleled.  He will be able to capture the desires electronic music fans have for Movement and help us to incorporate them into future festivals.”

For more information on Paxahau, please go to: www.paxahau.com.
For more information on Movement 2009, please go to: www.myspace.com/detroitmusicfest.

FOR IMMEDIATE RELEASE

MOVEMENT 2009: 13 OFFICIAL PARTIES
SCHEDULED MAY 22-25, 2009
Movement Closing Party Kicks-off Partnership with Movement Torino

Movement 2009 will be the biggest electronic music party Memorial Day Weekend, but there will be an additional  13 Official Movement Parties taking place in Detroit and Windsor starting Friday May 22nd through Monday, May 25.

“Techno and Electronic Dance music fans love the festival atmosphere,” said Jason Huvaere, Movement festival director, “and we want to keep the party going after the festival so we partnered with some great local promoters to host our official Movement parties.”

The most highly anticipated Movement After-Party is the festival’s closing party on Monday, May 25 because it launches the new partnership between Movement Detroit and Movement Torino.   It will be the beginning of a new era for both Movement festivals.

The partnership between the two festivals was first announced at a press conference at the end of April.  Electronic Music icon Derrick May introduced the two groups in 2008 and they began discussing how they could work together to make Movement a global brand.

Huvaere has called the partnership “historic” and said the two groups will “work together to promote each other’s festivals and Paxahau will be instrumental in helping them book electronic music artists to perform at Movement Torino.”

The Official Movement Closing Party on Monday, May 25th, will feature performances by Krakatoa, Benny Benassi and many more.  Doors to Plan B Nightclub located at 205 W. Congress open at 10 p.m.  The cost of entry is $5 with any Movement wristband and $10 without a wristband.

The 13 Official Movement Parties are:

Friday, May 22, 2009

Official Movement Opening Party
The Fillmore Detroit
2115 Woodward Avenue
Time: 7:00 p.m.
Promoter: Live Nation
Tickets: wantickets.com
Performances: Dethlab, The Prodigy

CJAM 91.5
Dean Martini’s
65 Pitt St. E. Windsor, CA
Time: 10 p.m until 2 a.m.
Promoter: CJAM
Tickets: No cover
Performances: Furs,Vex, Adam Francesconi, and more

Saturday, May 23, 2009

Reloaded
C-Pop Gallery
4160 Woodward Ave
Time:
Promoter: Matrix Records
Tickets: $10 at the door and at Matrix Booth at Movement
Performances: Sean Deason,  Arthur Oskan, Shawn Rudiman

Kaskade
Nove Lounge
344 W. Nine Mile, Ferndale
Time: Doors open at 10 p.m.
Promoter: Nove Lounge
Tickets: wantickets.com
Performances: Matt A

Sunday, May 24, 2009

Resolution
The Works Detroit
1846 Michigan Avenue
Time: 10 p.m – late
Promoter: Beretta Music
Tickets: $5 at the door until 12 a.m.
Performances: Aril Brikha, Omas-S, Luke Hess, Brain Kage

Nic Fanciulli, UK
Amnesia inside MotorCity Casino-Hotel
2901 Grand River Ave.
Time: 9 p.m. to 2 p.m.
Promoter: MotorCity Casino-Hotel
Tickets: Free w/ wristband, $5 without
Other Performances: Yos,

Night Moves
River’s Edge
673 Franklin, Detroit
Hours: 9 pm until 4 am
Promoter: Detek, Maximal Music & Auralism
Tickets: $15 before 11 pm/$20 after
Performances: The Martin Brothers, Adultnapper, Jeff Samuel, Nikola Baytala, Falko Brocksiener, and many more

Now in Stereo
Exodus-Atop Golden Fleece
525 Monroe, Detroit
Hours: 9 pm – late
Promoter: Disfresh/Dae Recordings
Tickets: $10 before 11 pm /$15 after
Performances: Johnny Fiasco, Diz Lady D, and many more

Sander Van Doorn
Nove Lounge
344 W. Nine Mile, Ferndale                                               
Promoter: Nove Lounge
Tickets: Wantickets.com
Performances: Dabura

Homecoming
Tangent Gallery
715 E. Milwaukee, Detroit
Promoter: Mixworks
Tickets: $10 before midnight
Performances: Buzz Goree, Jeff Mills, James Pennington, Traxx, Ryan Elliot, and more

The 25th Anniversary of House Music
Oslo
1456 Woodward, Detroit
Time: Doors open at 10 p.m.
Promoter: Proper Modulation/Red Stripe
Tickets: $5
Performers: Jesse Saunders, Chip E, Academy, Shaka23, TRS, Metaphaze

I’m on a Boat
Detroit Princess Riverboat
Atwater and Civic-Center Drive
Time: Board 12 a.m./Leaves1:30 a.m.
Promoter: Paxahau, Cheap
Sunglasses & Red Bull Music
Tickets: $40 at wantickets.com
Performers: Loco Dice vs. Luciano, Carl Craig, Stacey Pullen, Marc “Mk” Kinchen & Scotty Deep, and more.

Monday, May 25, 2009

The Official Movement Closing Party
Plan B Nightclub
205 W. Congress
Time: Doors open at 10 p.m.
Tickets: $5 w/ Movement wristband or $10 w/o
Performers: Krakatoa, Benny Benassi and many more.

For more information about Movement 2009 visit www.paxahau.com

FOR IMMEDIATE RELEASE

MAYOR AND PAXAHAU ANNOUNCE NEW INTERNATIONAL MOVEMENT FESTIVAL PARTNERSHIP
PLUS, MOVEMENT 2009 STAGE LINEUPS

Mayor Kenneth V. Cockrel, Jr. and Paxahau officials announced during a press conference today for Movement 2009 a new international partnership between Movement Detroit and Movement Torino designed to expand the visibility of Detroit and its growing electronic music community.

“This new partnership is historic,” said Jason Huvaere, president of Paxahau.  “We will work together to promote one another’s festivals and Paxahau will be instrumental in helping them book electronic music artists to perform at Movement Torino.”

World-renowned electronic music artist Derrick May developed the Movement brand that was used at the 2003 and 2004 festivals in Detroit.

Paxahau earned the right to produce the festival in 2006.  Huvaere said his team “made a conscious decision to maintain the consistency of the Movement brand” and struck an agreement with May to use it.

May wanted the Movement brand to have a global presence and eventually made an agreement with Movement Europe Limited to use it.  In October of 2006 the group from Italy hosted the first Movement Torino Music Event.  The web site is: www.movement.it.

Huvaere said May introduced the two groups in 2008 and they began discussing how to work together, which resulted in today’s announcement of the international partnership.

To kick-off the new partnership Movement Detroit and Movement Torino will co-host the Movement 2009 Closing Party at Plan B Night Club on Monday, May 25 in Detroit.

Movement 2009 is Coming to Detroit’s Hart Plaza May 23, 24, 25
Starting at noon on Saturday, May 23 Techno heads, House heads and electronic dance music enthusiasts from across the globe will pour through the turnstiles at Detroit’s Hart Plaza for the start of Movement 2009.

Electronic and dance music fans come to Movement because of Detroit’s rich Techno history and the great music played by the talented artists scheduled for each stage.  For three days and nights fans of the eclectic genre of music will have a chance to experience the ultimate outdoor electronic music venue. 36 hours of music; 4 stages and more than 70 artists and DJs.

“The national and international appeal of the Movement Festival proves that music is still one of Detroit’s greatest assets,” said Detroit Mayor Ken Cockrel Jr.  “We expect Movement 2009 to attract a new wave of electronic music fans to Detroit for Memorial Day weekend.”

Stage Sponsors, Headliners and Schedule Announced at Press Conference
During the 10 a.m. press conference at The Fillmore Detroit several components of Movement 2009 were discussed, but none were as important to electronic music fans as the artist lineups.  Announced for the first time were the names of the headliners for each of the four stages along with the release of the stage schedules.

“Our stage lineup is one of the biggest announcements we make in the weeks leading up to the Movement festival,” said Huvaere.  “Electronic music fans want to know on which stage their favorite artist will be performing and on which day.”

The Movement 2009 stage sponsors and headliners are:

Beatport Stage: Marco Carola; Guy Gerber; and Benny Benassi
Made in Detroit Stage: Mike Huckaby; Anthony Rother; and Audion
Red Bull Music Academy Stage: The Glitch Mob; Z-Trip; and Bassnectar
vitaminwater stage: Carl Cox; Loco Dice vs. Luciano; and Derrick May

Ticket Sales for Movement 2009 are Strong
Movement 2009 representatives are encouraging electronic music enthusiasts to take advantage of the discount presale weekend pass special.  Passes are only $40 for a limited time and can be purchased at www.paxahau.com.  VIP passes are also available for $150 each.

“Ticket sales are more than double the number they were at this time last year,” said Huvaere.  “We are pleased that despite the tough economic times facing our country, people see the value in spending their Memorial Day Weekend in Detroit at the Movement Festival.”

As of Tuesday, April 28, 2009 some 1,789 weekend passes have been purchased for Movement 2009.  At the same time last year, only 838 weekend passes had been purchased for Movement 2008.  VIP ticket purchases are slightly up this year to 298 from 241 last year.

On average between 8,000 and 13,000 tickets are bought at the gate each of the three days of the festival.  Last year nearly 80,000 people passed through the turnstiles at Hart Plaza for Movement 2008.

The Movement 2009 Experience
Electronic and dance music is the primary reason nearly 80,000 people packed Hart Plaza last year, but the producers of the festival strive each year to ensure they provide a well-rounded experience for those in attendance.

“We know people come for the music, but many stay all day because of the atmosphere we are able to create on the festival-grounds,” said Huvaere.  “Our goal is to make it comfortable for our target demographic by partnering with organizations that they will appreciate and support both during and after the festival.

“Exposing festival-goers to Detroit and Michigan-based businesses and organizations by having them on-site either with a booth or as sponsors is important to us.”

The Movement festival will once again be “green” thanks to a partnership with Recycle Detroit and WasteOne Management.  Last year 3,000 pounds of recyclables were collected.  This year there will be improved efficiency at each of the recycling stations, which organizers hope will increase the amount of recyclable material collected.

A new partnership has been formed this year with the artisans from Handmade Detroit.  These talented locally-based artisans and crafters will be on-site selling their products.  It will be a great opportunity for them to introduce attendees from across the globe to the thriving creative community of Detroit.

Festival organizers have partnered again with Wheelhouse Detroit to offer Movement attendees a $5 discount on bike rentals throughout Memorial Day Weekend.  Wheelhouse is located just a short stroll down the RiverWalk from Hart Plaza, the site of Movement 2009.  Inside Detroit Tours & Outings has also partnered with the festival to offer discounted walking tours of Detroit’s downtown to anyone with a Movement 2009 wristband.

Sponsors of Movement 2009
Red Bull Music Academy; vitaminwater; Beatport; MotorCity Casino & Hotel;  Valentine Vodka; Cuatro Cirios Tequila; Sony; Allen & Heath; Pioneer PRO DJ; Made in Detroit; Metrotimes; Metromix; Fox 2 News; The Michigan Front Page; Tell Us Detroit; DJ Times; CJAM 95.1 Windsor; Pacha NYC; Resident Advisor; Ableton; The Night Move; 323 East; Clubplanet.com; Splendid Plates and RANE.

Opening Party for Movement 2009
The Prodigy will get Movement 2009 Weekend started with an electrifying performance on Friday, May 22 at The Fillmore in Detroit during the official Movement kick-off party, which will also feature performances by Paxahau Resident DJ Chuck Flask and Evan Evolution at the State Bar.

Doors to The Prodigy performance open at 7:00 p.m.  Early Bird tickets for this all-ages electronic music with a rock attitude show can be purchased at www.livenation.com.

About Paxahau
Paxahau is now in its fourth year as producers of Movement.  Since 1998 Paxahau has promoted electronic music and has grown to include a web archive, booking agency, record label and an event production company which produces and promotes events all year round. With a network of alliances and resources that span the globe, Paxahau has earned the reputation as a premier promotions group within the electronic music industry. For more info, please go to: www.paxahau.com.

FOR IMMEDIATE RELEASE

PAXAHAU PRESENTS MOVEMENT 2009
May 23-25, 2009 AT HART PLAZA, DETROIT
THE PRODIGY TO PERFORM AT MOVEMENT OPENING PARTY MAY 22

Paxahau is proud to present Movement 2009 to take place on May 23, 24 and 25, 2009 at Hart Plaza in Detroit, MI. Since 2000, Movement has become the ultimate stage for the city that founded techno music to showcase its electronic music muscle.  Last year’s attendance nearly reached 80,000 over three days on Detroit’s Hart Plaza during Memorial Day Weekend, with fans enjoying 36 hours of their favorite electronic music artists and DJs performing on five stages and was named “Festival of the Year” by the readers of URB Magazine.

“Every year our goal is to build upon the success of the previous year by bringing the best available local, national and international talent to Detroit in order to create a weekend experience unlike any other in the World,” said Jason Huvaere, president of Paxahau.  “Our team spends a lot of time selecting artist and DJs that will appeal to electronic music enthusiasts.  This year there will be a major Detroit presence at the festival as well as some performers that rarely set foot on stage in the United States.”

An alphabetical listing of Movement 2009 Artists confirmed to date is as follows:

Adam Beyer
Adultnapper
Afrika Bambaataa
Al Ester
Anthony Attalla
Anthony Rother (Live)
Audion (Live)
Bad Boy Bill
Bassnectar
Benga
Benny Benassi
Busy P
Buzz Goree
Carl Cox
Carl Craig
Chloe Harris
Chuck Gibson a.k.a. Perception (Live)
Clark Warner
Craig Gonzalez
Damian Lazarus
Delano Smith
Dennis Ferrer
Derrick May
DJ Deeon
DJ Godfather
DJ Omega
DJ Slugo
Drumcell (Live)
Ellen Allien
Exchange Bureau (Live)
Flying Lotus (Live)
Francois K
Frankie Vega
Guy Gerber (Live)
Heidi
Innervisions Live: a critical mass (Live)
Jay Denham
Kate Simko (Live)
Kero (Live)
Kevin Reynolds (Live)
Kevin Saunderson
Krazy Baldhead (Live)
Lee Curtiss
Liz Copeland
Loco Dice vs. Luciano
Los Hermanos (Live)
Luke Hess (Live)
Lusine
Marc “MK” Kinchen & Scotty Deep (Live)
Marco Carola
Mieka du Franx
Mike Clark
Mike Huckaby
Neil Landstrumm (Live)
Nic Fanciulli
Nikola Baytala
Norm Talley
Octave One (Live)
Osunlade
Rick Wade
RJD2
Ryan Elliott
Seoul vs Linder 2×4
Seth Troxler
Shaun Reeves
Starski & Clutch
Steve Bug
The Glitch Mob (Live)
The Sight Below
Tiefschwarz
Tiga
Wighnomy Bros
Will Web
Z-Trip

The Prodigy Invades Movement 2009
The Prodigy will play the official opening party for Movement 2009 at The Fillmore in Detroit on Friday, May 22.  Chuck Flask, Paxahau Resident DJ and Evan Evolution will be performing in the State Bar.  The doors open at 7 p.m.  Early bird tickets for this all ages show are available starting at $20 by visiting www.livenation.com.  VIP tickets are available.

The group that has had major hits with “Firestarter” and “Smack My Bitch Up” is back on the road in support of their new album Invaders Must Die, which reached number one on the UK charts.  This is their first U.S. Tour in eight years.

Weekend Passes for Movement 2009
Discount presale Movement 2009 weekend passes are available for purchase at www.Paxahau.com for $40.  The weekend passes give electronic music fans access to the festival from 12 noon to 12 midnight on May 23, 24, and 25, 2009.

About Paxahau
Paxahau is now in its fourth year as producers of Movement.  Since 1998 Paxahau has promoted electronic music and has grown to include a web archive, booking agency, record label and an event production company which produces and promotes events all year round. With a network of alliances and resources that span the globe, Paxahau has earned the reputation as a premier promotions group within the electronic music industry. Visit www.paxahau.com.

Movement 2009 Artist Bios & Press Photos are available at www.paxahau.com/media.