Plexi PR

FOR IMMEDIATE RELEASE

RICARDO VILLALOBOS TO PERFORM AT MOVEMENT FESTIVAL IN U.S.
33 MORE ACTS ANNOUNCED TO MOVEMENT FESTIVAL LINE-UP
MOVEMENT TORINO TO SPONSOR FIFTH STAGE IN DETROIT

April 26, 2010—Paxahau announced today Ricardo Villalobos will be performing in Detroit for the Movement Electronic Music Festival Powered by Ford Fiesta; the addition of a 5th stage sponsored by Movement Torino; and 32 more acts who will perform in Hart Plaza May 29-31, 2010 including Ghostland Observatory, Derrick May, Booka Shade, and Marco Carola.

Villalobos, a world-renowned microhouse and minimal techno DJ/producer, last performed in Detroit in 2002 when he played live at Paxahau Electronic Music Festival (PEMF), a four-day party that was held at the now closed Panacea Nightclub in downtown Detroit.

“Ricardo is looking forward to coming back to Detroit again after all these years,” said his Agent Goetz Guse of Cocoon Agency out of Frankfurt, Germany.  “His return to the United States and Detroit for the Movement Electronic Music Festival is exclusive to Paxahau.  He isn’t booked to perform at any other venue in the States, and we don’t anticipate he will be this year.”

In addition to Villalobos; the contemporary dance music duo Booka Shade from Berlin has been scheduled for a live performance; along with electro, rock, and funk duo Ghostland Observatory who will also perform live.

“We are feeling very good about how this year’s Movement lineup has come together,” said Jason Huvaere, Executive Director of Movement Electronic Music Festival Powered by Ford Fiesta.  “With today’s announcement of Ricardo and the other 31 artists, the response we are getting is extremely positive.”

Below is an alphabetical list of artists announced today who will appear either on the vitaminwater, Beatport, Made in Detroit, or Red Bull Music Academy stage:

Booka Shade – Live
dOP – Live
DZ feat. Toophaced
Jimmy Edgar, John Ryan and Ian Clark – Live
Excision
Gabe Real & Ian Desmond – Live
Ghostland Observatory – Live
Jeff Risk
Jenny Lafemme
Mortiz Von Oswald Trio – Live
Niko Marks – Live
Patrice Scott
Ricardo Villalobos
Shigeto
Sinistarr w/ MC Teddy & Bombscare

Movement Torino Sponsors 5th Stage at Detroit’s Movement Electronic Music Festival
Movement Torino, an electronic music festival in Italy that Paxahau formed a new partnership with in 2009, will be the sponsor of the fifth stage for the Movement Electronic Music Festival in Detroit May 29-31, 2010.  Last year the Movement Festival in Detroit had four stages.

“We are excited to have Movement Torino as the sponsor of the fifth stage for this year’s festival,” said Huvaere.  “Our international partnership when formed last year was historic and has since proved to be mutually beneficial for Movement Torino and Movement Detroit.”

Huvaere went on to say, “Fans will enjoy the great lineup of artists scheduled to perform on the Movement Torino stage, there is a great mix of talent from both Detroit and Italy.”

Headlining the Torino Stage during the three-day festival will be one of Italy’s most influential techno and electronic music DJs Marco Carola, Detroit techno pioneer Derrick May, and very  popular Italian DJ Mauro Picotto.  Other artists performing on the Movement Torino stage are:

Barem
DJ Torpez
Greg Gow
Inxec
I-Robots
Kenneth Thomas
Kirk Degiorgio
Monty Luke
Motel Connection – Live
Orlando Voorn – Live
Psycatron
Sean Deason
Shawn Michaels
Stylophonic
Yos

In March a partial lineup of nearly 70 artists was released that included live performances by Kevin Saunderson’s Inner City; Juan Atkin’s Model 500; and Richie Hawtin presents Plastikman Live.

Other artists signed to Cocoon Agency scheduled to perform at this year’s Movement festival are Cassy and Onur Ozer, both were originally announced in March.  Guse said they too “are very excited to play at Movement 2010.”

With today’s announcement, there are currently 97 acts that will be performing during the three-day festival.  Visit www.movement.us for a complete line-up.

Weekend Passes for Movement Electronic Music Festival
Three-day weekend passes for the Movement Electronic Music Festival Powered by Ford Fiesta are currently available exclusively at www.movement.us for only $55.

Purchasing a weekend pass provides fans of techno and electronic dance music access to a premier outdoor urban venue in the heart of Detroit Saturday, May 29 through Monday May 31, 2010 to experience 36 hours of music being performed by some of the most recognizable names in electronic music.  Gates will open at 12 noon each day and close at 12 midnight each night.

Movement Electronic Music Festival is an all-ages event.  Youth under the age of 12 years receive free admission and families are encouraged to attend.

About Paxahau Event Productions
Paxahau is now in its fifth year as producers of the Movement Electronic Music Festival after first establishing itself in 1998 as an online resource to promote both Techno and electronic dance music.  Since then the team at Paxahau has earned the respect of their peers and formed a very strong network of alliances throughout the music industry.  Today Paxahau Event Productions is recognized across the world by artists and industry executives as a premier event production and promotions organization.  To learn more visit: www.paxahau.com.

FOR IMMEDIATE RELEASE

MOVEMENT ELECTRONIC MUSIC FESTIVAL
MAY 29-31, 2010 IN DETROIT’S HART PLAZA
Artist Lineup, Ticket Information & New Sponsor Announced

Paxahau Event Productions announces discounted super early bird weekend passes for the Movement Electronic Music Festival Powered by Ford Fiesta on sale now; and unveils a partial list of the artists scheduled to perform during the festival May 29-31, 2010 at Hart Plaza in downtown Detroit.

Weekend Passes for Movement Electronic Music Festival
Discounted 3-day weekend passes for the Movement Electronic Music Festival in Detroit are on sale now until 12:01 a.m. Saturday, April 3 for only $40.  The price for weekend passes increases to $50 after the discounted super early bird promotion ends.  Weekend passes can be purchased exclusively at www.paxahau.com/movement.

Purchasing a weekend pass provides fans of Techno and electronic dance music access to a premier outdoor urban venue in the heart of Detroit Saturday, May 29 through Monday May 31, 2010 to experience 36 hours of music being performed by some of the most recognizable names in electronic music.  Gates will open at 12 noon each day and close at 12 midnight each night.

Movement Electronic Music Festival is an all-ages event.  Youth under the age of 12 years receive free admission and families are encouraged to attend.

Artist Lineup for Movement Electronic Music Festival *
Kevin Saunderson’s Inner City, Juan Atkin’s Model 500, and Richie Hawtin’s live Plastikman performance are on the partial list of artists Paxahau has announced for the 10th anniversary of the electronic music festival in Detroit.

An alphabetical listing of the more than 70 performers announced today is as follows:

A-Trak
Acid Didj
Agoria
Anthony “Shake” Shakir
Cassy
Chris Liebing
Claude VonStroke
Dan Bain
Derrick Carter
DJ Dick
DJ Godfather
DJ Hype
DJ Koze
DJ Pierre
DJ Sneak
Francesco Tristano – Live
Hudson Mohawke
Ida Engberg
Inner City
ItaloBoyz
Jamie Jones
Jennifer Xerri
Joel Mull
John Acquaviva
John Johr
Josh Wink
K-HAND
Kenny Larkin – Live
Kid Sister – Live
Kraak & Smaak
Kyle Hall
Larry Heard
Luke Hess – Live
Magda
Mark Ernestus (Rhythm & Sound)
Martin Buttrich – Live
Martinez Bros
Martyn
Matthew Hawtin
Michael Mayer
Minx
Model 500
Mr. Scruff
Onur Ozer
Paco Osuna
Phat Kat & Guilty Simpson w/ Will Sessions – Live
Pretty Lights – Live
Punisher
Radio Slave
Recloose
Rex Sepulveda
Richie Hawtin presents Plastikman Live
Rick Wilhite
Rob Hood – Live
Rolando
Ryan Crosson
Scion – Live
Secrets – Live
Simian Mobile Disco
Stacey Pullen
Starski&Clutch
Theo Parish
Woody Mcbride

*More to be announced. List subject to change.

Movement Electronic Music Festival is Powered By Ford Fiesta for 2010
Paxahau has teamed up this year with Ford Motor Company to present the Movement Electronic Music Festival Powered by Ford Fiesta Saturday, May 29 through Monday May 31.

“We are pleased to be partnering with Ford Motor Company for the 10th anniversary of the festival,” said Jason Huvaere, Executive Director of Movement Electronic Music Festival Powered by Ford Fiesta. “It is important to our team to find brands to support the festival that really understand and respect the audience that attends Movement; and we think Ford is that type of sponsor.”

Ford Motor Company is very familiar with the terrain of the annual music festival that for the last decade has drawn tens-of-thousands of Techno and electronic dance music fans to downtown Detroit each year from across the globe every Memorial Day Weekend.

In 2001 Ford Motor Company participated in the electronic music festival in Detroit as part of the launch of the Ford Focus.

“The Ford Fiesta and the electronic music festival go together hand-in-hand,” said Jeff Eggen, Ford car experiential marketing manager. “We felt like the vibrant nature of Fiesta would come to life in a setting like this, and the attendees will truly appreciate what Fiesta is all about.”

Going on sale this summer, the all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.

Fiesta is designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class convenience and connectivity with Ford’s segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.

About Movement Electronic Music Festival
Since 2000 electronic music fans from across the globe have made the pilgrimage every May to Detroit—the city where Techno music was born.  2010 marks the 10th anniversary of the electronic music festival in Detroit.

In 2009 the Movement Electronic Music Festival recorded its best attendance figures to date since becoming a ticketed event in 2005.  Some 83,322 people filled the outdoor venue last year.  An international partnership was also forged with promoters from Torino Italy to create Movement Torino.

Movement Electronic Music Festival has been voted “Best Annual Event” by the Real Detroit Weekly reader’s survey in 2010.  Metromix.com readers named the Movement Electronic Music Festival “Best Festival in 2009.  URB Magazine readers named Movement 2008 as its “Festival of the Year.”  Resident Advisor named Movement Electronic Music Festival as its “Festival of the Month” in May of 2008 & 2007.  URB Magazine named Paxahau Promotions Group “Promoter of the Year” in 2004.  For more info on Movement 2010, please go to: www.paxahau.com/movement.

About Paxahau Event Productions
Paxahau is now in its fifth year as producers of the Movement Electronic Music Festival after first establishing itself in 1998 as an online resource to promote both Techno and electronic dance music.  Since then the team at Paxahau has earned the respect of their peers and formed a very strong network of alliances throughout the music industry.  Today Paxahau Event Productions is recognized across the world by artists and industry executives as a premier event production and promotions organization.  To learn more visit: www.paxahau.com.

FOR IMMEDIATE RELEASE

MOVEMENT 2009
83,322 ATTENDEES OVER MEMORIAL DAY WEEKEND
8,000 lbs of recyclable materials collected during three-day festival

Movement 2009 attendance and collected recyclable material numbers exceeded 2008 festival totals.  Paxahau announced today that 83,322 people visited Hart Plaza during the three-day Memorial Day Weekend for the annual electronic music festival that featured nearly 100 performances on four stages.

“Movement 2009 was an overwhelming success on so many levels,” said festival producer Jason Huvaere.  “People loved the lineup of performances we were able to put together this year.  Our sponsors and vendors really stepped up this year despite the tough economy.  The recycling program surpassed last year’s totals for collected items. And we had great weather the entire weekend, which definitely contributed to the record breaking turnout.  As far as events like this go, in our eyes it could not have gone any better.”

Since Paxahau began producing Movement in 2006 attendance at the festival has steadily increased each year.  An estimated crowd of a little more than 40,000 people attended in 2006 and nearly 45,000 attended in 2007.  In 2008 nearly 78,000 attended and for the first time ever festival attendance was tracked using turnstiles.  This year hand-held clickers were used to count attendance.

Festival-Goers Recycle
Electronic Music fans in attendance at Movement 2009 proved to be an environmentally-friendly group.  Four tons or 8,000 pounds of recyclable materials were collected over the course of the three-day festival.  This year’s total surpassed 2008 totals by 5,000 pounds.

Paxahau partnered again with Recycle Detroit, a non-profit organization founded by Detroiter Sarah Kubik.  The hard-working non-profit had a team of 100 volunteers, utilized 40 recycling stations and successfully convinced nearly 2,500 people to commit to be more environmentally conscious.

“We were very pleased to have Sarah and her Recycle Detroit volunteers be apart of Movement again this year,” said Huvaere.  “They have single-handedly taken the festival’s recycling program to the next level.  Recycle Detroit is a great organization.”

Carl Craig Becoming Creative Director Steals the Show
Paxahau assembled an exciting lineup of local, national and international performers, but it was the announcement of Techno Music legend Carl Craig being named Creative Director for Movement 2010 that dominated the conversation on blogs and among groups of festival-goers all weekend long.

“We have received nothing but positive feedback from the announcement about Carl,” said Huvaere.  “His involvement will strengthen the future of the Movement festival in Detroit. Carl is a musical visionary whose ambassadorship is unparalleled.  We are extremely excited to have him involved at this level.”

In his new role Craig will be involved in various creative aspects of Movement and serve as an ambassador for the Movement festival as he travels the world performing for throngs of electronic music enthusiasts.

Movement’s New International Partnership
The new partnership between Movement Detroit and Movement Torino officially started as Movement 2009 ended.  Together they hosted the festival’s closing party at Capital Square in downtown Detroit.

“It was an awesome start to what we anticipate will be a great partnership,” said Huvaere.

The producers of Movement Torino were in Detroit for Movement 2009. Maurizio Vitale said, “We enjoyed our visit to Detroit.  The festival was fantastic.  Torino and Detroit are very similar cities, which is reason we think our partnership with Paxahau is going to be very strong.”

The two groups will work together to promote each other’s festivals.  Movement Torino, which takes place in October, was being promoted at this year’s festival with flyers and the Movement Detroit closing party.  The web site is: www.movement.it.  Once the Torino festival has concluded, the group from Italy will begin to promote Movement 2010 in Detroit to their stakeholders.

About Paxahau
Since 1998 Paxahau has promoted electronic music and has grown to include a web archive and an event production company that produces and promotes events all year round. With a network of alliances and resources that span the globe, Paxahau has earned the reputation as a premier promotions group within the electronic music industry. Visit www.paxahau.com.

FOR IMMEDIATE RELEASE

CARL CRAIG NAMED CREATIVE DIRECTOR
FOR MOVEMENT 2010

Techno Music legend Carl Craig has been named Creative Director for Movement 2010.  Paxahau made the announcement today as they prepare for the start of Movement 2009 which is set to begin on Saturday, May 23, 2009 at noon.

“Movement is already a great festival and a successful brand,” said Craig, “it is an honor to be involved with Movement in this new capacity.  I look forward to working with the team from Paxahau to take the artistic vision for the festival to a new level.”

In his new role Craig will be involved in various creative aspects of Movement including artist bookings and the festival’s brand image.  He will also serve as an ambassador for the Movement festival as he travels the globe performing for throngs of electronic music enthusiasts.

“Detroit is such a wonderful music town,” Craig continued.  “With Movement we have such a great opportunity to remind people from around the world and those that are right here in our own backyard that electronic music in Detroit is very powerful and that our annual festival is the best stage for showcasing the most talented artists of this musical genre.”

The annual Memorial Day Weekend festival has gone through several reincarnations since its beginning in 2000.  Paxahau earned the right in 2006 to produce the festival.   Since then they have been credited with bringing financial stability to the once fledgling festival and developing a festival atmosphere that appeals to fans because of the high standard of production quality they demand and their ability to book major local and international artists year after year.

Paxahau representatives were elated when Craig agreed to become creative director and believe his involvement will strengthen the future of the Movement festival in Detroit.

“We were extremely excited when Carl agreed to come on board as our new creative director,” said Jason Huvaere, president of Paxahau.  “He has a complete understanding of the history of Techno Music in Detroit.  He understands its impact around the world because he lives it every day.”

“Carl is a musical visionary whose ambassadorship is unparalleled.  He will be able to capture the desires electronic music fans have for Movement and help us to incorporate them into future festivals.”

For more information on Paxahau, please go to: www.paxahau.com.
For more information on Movement 2009, please go to: www.myspace.com/detroitmusicfest.

FOR IMMEDIATE RELEASE

MOVEMENT 2009: 13 OFFICIAL PARTIES
SCHEDULED MAY 22-25, 2009
Movement Closing Party Kicks-off Partnership with Movement Torino

Movement 2009 will be the biggest electronic music party Memorial Day Weekend, but there will be an additional  13 Official Movement Parties taking place in Detroit and Windsor starting Friday May 22nd through Monday, May 25.

“Techno and Electronic Dance music fans love the festival atmosphere,” said Jason Huvaere, Movement festival director, “and we want to keep the party going after the festival so we partnered with some great local promoters to host our official Movement parties.”

The most highly anticipated Movement After-Party is the festival’s closing party on Monday, May 25 because it launches the new partnership between Movement Detroit and Movement Torino.   It will be the beginning of a new era for both Movement festivals.

The partnership between the two festivals was first announced at a press conference at the end of April.  Electronic Music icon Derrick May introduced the two groups in 2008 and they began discussing how they could work together to make Movement a global brand.

Huvaere has called the partnership “historic” and said the two groups will “work together to promote each other’s festivals and Paxahau will be instrumental in helping them book electronic music artists to perform at Movement Torino.”

The Official Movement Closing Party on Monday, May 25th, will feature performances by Krakatoa, Benny Benassi and many more.  Doors to Plan B Nightclub located at 205 W. Congress open at 10 p.m.  The cost of entry is $5 with any Movement wristband and $10 without a wristband.

The 13 Official Movement Parties are:

Friday, May 22, 2009

Official Movement Opening Party
The Fillmore Detroit
2115 Woodward Avenue
Time: 7:00 p.m.
Promoter: Live Nation
Tickets: wantickets.com
Performances: Dethlab, The Prodigy

CJAM 91.5
Dean Martini’s
65 Pitt St. E. Windsor, CA
Time: 10 p.m until 2 a.m.
Promoter: CJAM
Tickets: No cover
Performances: Furs,Vex, Adam Francesconi, and more

Saturday, May 23, 2009

Reloaded
C-Pop Gallery
4160 Woodward Ave
Time:
Promoter: Matrix Records
Tickets: $10 at the door and at Matrix Booth at Movement
Performances: Sean Deason,  Arthur Oskan, Shawn Rudiman

Kaskade
Nove Lounge
344 W. Nine Mile, Ferndale
Time: Doors open at 10 p.m.
Promoter: Nove Lounge
Tickets: wantickets.com
Performances: Matt A

Sunday, May 24, 2009

Resolution
The Works Detroit
1846 Michigan Avenue
Time: 10 p.m – late
Promoter: Beretta Music
Tickets: $5 at the door until 12 a.m.
Performances: Aril Brikha, Omas-S, Luke Hess, Brain Kage

Nic Fanciulli, UK
Amnesia inside MotorCity Casino-Hotel
2901 Grand River Ave.
Time: 9 p.m. to 2 p.m.
Promoter: MotorCity Casino-Hotel
Tickets: Free w/ wristband, $5 without
Other Performances: Yos,

Night Moves
River’s Edge
673 Franklin, Detroit
Hours: 9 pm until 4 am
Promoter: Detek, Maximal Music & Auralism
Tickets: $15 before 11 pm/$20 after
Performances: The Martin Brothers, Adultnapper, Jeff Samuel, Nikola Baytala, Falko Brocksiener, and many more

Now in Stereo
Exodus-Atop Golden Fleece
525 Monroe, Detroit
Hours: 9 pm – late
Promoter: Disfresh/Dae Recordings
Tickets: $10 before 11 pm /$15 after
Performances: Johnny Fiasco, Diz Lady D, and many more

Sander Van Doorn
Nove Lounge
344 W. Nine Mile, Ferndale                                               
Promoter: Nove Lounge
Tickets: Wantickets.com
Performances: Dabura

Homecoming
Tangent Gallery
715 E. Milwaukee, Detroit
Promoter: Mixworks
Tickets: $10 before midnight
Performances: Buzz Goree, Jeff Mills, James Pennington, Traxx, Ryan Elliot, and more

The 25th Anniversary of House Music
Oslo
1456 Woodward, Detroit
Time: Doors open at 10 p.m.
Promoter: Proper Modulation/Red Stripe
Tickets: $5
Performers: Jesse Saunders, Chip E, Academy, Shaka23, TRS, Metaphaze

I’m on a Boat
Detroit Princess Riverboat
Atwater and Civic-Center Drive
Time: Board 12 a.m./Leaves1:30 a.m.
Promoter: Paxahau, Cheap
Sunglasses & Red Bull Music
Tickets: $40 at wantickets.com
Performers: Loco Dice vs. Luciano, Carl Craig, Stacey Pullen, Marc “Mk” Kinchen & Scotty Deep, and more.

Monday, May 25, 2009

The Official Movement Closing Party
Plan B Nightclub
205 W. Congress
Time: Doors open at 10 p.m.
Tickets: $5 w/ Movement wristband or $10 w/o
Performers: Krakatoa, Benny Benassi and many more.

For more information about Movement 2009 visit www.paxahau.com