Plexi PR

FOR IMMEDIATE RELEASE

Saturday, March 20th, 2010
Pacha NYC & Loco Dice Presents
A DESOLAT BUS TOUR

LOCO DICE
MARTIN BUTTRICH (LIVE)
LIVIO & ROBY

Pacha NYC Podcast Series 044: LIVIO & ROBY – download now!

Pacha NYC presents the New York stop of the renowned label’s Desolat Bus Tour featuring label heads Loco Dice and Martin Buttrich along with Romanian representatives Livio & Roby on Saturday, March 20th, 2010.

Every so often a DJ or producer comes along who inspires the collective imagination of the clubbing world. Loco Dice is someone who can piece together these intangible moods with a uniquely direct approach. Whether it is his DJ sets or productions on labels like M_nus, Cadenza, Ovum, Cocoon or his own Desolat, he manages to merge perspectives in a delicate sense of sound and atmosphere, underpinned with a solid, physical groove. His DJ sets are known to be spontaneous orchestrations fueled by the nuances of a crowd, location, or venue.  It is this innate understanding of people: what they sense, what they feel, what they want to imagine that distinguishes him from other DJs.

Martin Buttrich has been involved with such a large number of productions since his start, it would give even the most eager clubber a difficult time finding them all. Since the beginning, Buttrich has kept his head down and worked as a studio producer for over a decade, producing records with the likes of Timo Maas and Loco Dice.  His work with Loco Dice has appeared on labels like Ovum, M_nus and Cocoon.  His dark, twisted sound produces a fiercely isolated groove and has come to embody the dominant sound of dance floors which has made Martin Buttrich and Loco Dice productions the in demand sound across the world.  It is with this success that Desolat Music was born.  Buttrich has still found time to produce work under his own name, releasing records on Planet E, and Four:Twenty.  Buttrich is not only a studio wizard though. He can be seen playing his live set at all premier clubs around the world.

Livio & Roby are two of Romania’s most elite producers and DJs.  With a great understanding of dance music and exceptional production skills the duo have produced and remixed tracks appearing on labels like Cecille, Fumakilla, Junior Boy´s Own and Viva.  Their distinct sound ranges from the realms of deep house to classic techno. Holding residencies at several premier clubs in their homeland including Studio Martin and Kristal, as well as being major players at venues throughout the continent, Livio & Roby are poised to become the next great stars of dance music.  This was greatly influenced by Loco Dice when the famed DJ asked the duo to join the Desolat family in 2008, thus giving them a highly visible platform to grow and develop their sound for audiences around the globe.

Pacha NYC
618 West 46th Street
New York City
Doors @ 10pm, 21+ with valid I.D
$20 in advance @ www.pachanyc.com
$10 before midnight w/ RSVP
Event Info: 212.209.7500

www.pachanyc.com
www.locodice.com
www.myspace.com/martinbuttrich
www.myspace.com/livioroby

PACHA NYC UPCOMING DATES
March 12 Bobina – Russia’s #1 DJ
March 13 Oscar G – Made in Miami
March 19 Benny Bennasi
March 20 A Desolat Bus Tour – Loco Dice, Martin Buttrich, Livio & Roby
March 26 Pacha Ibiza comes to NYC
April 2 Erick Morillo Birthday Bash with guest Axwell
April 3 Chus & Ceballos

PACHA MIAMI 2010
Full details & line-ups available here: www.pachanyc.com/miami2010/
March 24 Sirius XM Radio Beach Party: Kaskade, Markus Schulz, Chuckie + surprise &Mystery Guest @ Gansevoort Beach Club
March 24 10 Years In Stereo: Chus & Ceballos + more @ @ Gansevoort Beach Club
March 24 Be Yourself Miami Marathon: Danny Tenagalia & Paco Osuna @ Park West
March 25 This Is Evolve: Victor Calderone & Sander Kleinenberg @ Surfcomber Pool
March 25 Get Physical Beach Party: M.A.N.D.Y., Damian Lazarus, Matthew Dear, Jesse Rose & more @ Gansevoort Beach Club
March 25 Nervous All Nite: Oscar G, Chus+Ceballos, Behrouz & more @ Park West
March 25 Crooklyn Clan Party: DJ Riz & Sizzahands Live & more @ Play
March 25 Sharam: Miami 2010 Mach Launch Party @ Dream
March 26 Jonathan Peters Annual Pool Party + special guests @ Shelbourne Pool
March 26 Mind Control: Richie Santana & Peter Bailey @ Dream
March 26 MixMag Party: Will.I.Am, Boys Noize, D.Ramirez & many more @ Park West
March 27 The Annual Pacha Ibiza Classic House Pool Party: Bob Sinclar, David Morales, Jazzy Jeff, Todd Terry, Sarah Main & more @ Shelborne Pool
March 27 The Martinez Brothers @ Park West
March 27 Jonathan Peters (late-night) @ Park West
March 27 Made in Colombia: Mario Ochoa, DJ Nikolas & more @ Play
March 28 Be Yourself: Danny Tenaglia’a Annual Pool Party @ Shelbourne Pool
March 28 Asseteria: Chriss Vargas & Friends @ Park West
March 28 Peter Rauhofer & Tom Stephan aka Superchumbo @ Dream

FOR IMMEDIATE RELEASE

Pacha NYC Podcast Series & Pacha NYC TV
Now Available via iTunes and YouTube
Pacha NYC : October 2009 Dates

Pacha NYC is now bringing your favorite Pacha DJs straight from the club into your home through exclusive podcasts now available on iTunes. The Pacha NYC Podcast Series has already rocketed to ranking among iTunes “Top 10 Audio Podcasts,” and has received a 5 star user rating, providing numerous dedicated subscribers with their beat fix outside of the club with a taste of NYC nightlife.

Since August 2009, Pacha NYC has released 17 podcasts with Pacha’s top DJs including resident masters such as DJ Boris, Jonathan Peters, Chus & Ceballos, and Mark Knight, as well as one-time exclusive sets from the world’s top electronic artists. These include globally revered names such as Junior Vasquez, Tom Stephan, D. Ramirez, Mind Control, Donald Glaude, Funkerman and more.

Pacha is now presenting local New York City DJs with the opportunity to have their own mixes selected for the Pacha NYC Locals Only podcast series. New York local and Brazilian sensation Mario Calegari has already been selected for his exemplary mix, now available on iTunes. To submit a mix for consideration, or to subscribe to this podcast, please visit www.pachanyc.com/podcast.

In addition to the Podcast series, Pacha NYC is also presenting its very own YouTube channel - Pacha NYC TV, featuring unique one-on-one interviews with superstar DJs straight out of the DJ booth, as well as extraordinary footage of live sets from parties at Pacha, allowing you to experience the music all over again or for the first time. Pacha TV is growing with over 34,000 channel views, and is currently showcasing 26 videos of one-on-one chats with Pacha’s DJ residents and visiting world renowned artists, as well as stunning video from the dancefloor.

Check out new Pacha NYC TV videos with Bedrock head honcho John Digweed, techno auteur Richie Hawtin and Minus cohort Marco Carola, Anjunabeat stars Above & Beyond, and NYC house head Cevin Fisher. For more information, or to subscribe to Pacha NYC TV, please visit www.youtube.com/user/pachanewyork.

Pacha NYC Podcast Series
www.pachanyc.com/podcast

Pacha NYC TV
www.youtube.com/pachanewyork

Pacha NYC
618 West 46th St
New York, NY 10036
Info & Table reservations: 212.209.7500
www.pachanyc.com
www.pachanycevents.com

About Pacha NYC
Pacha NYC is the first North American branch of the international nightlife consortium. Pacha, the international brand was founded by Ricardo Urgell in 1967 with a single club in Sitges, Spain and the family-run business has since evolved into a global lifestyle brand that encompasses more than 25 nightclubs, a hotel, restaurants, a record label, radio station, lifestyle magazine and a full-scale merchandising division.

Pacha NYC is boldly glamorous and eternally cosmopolitan with the most sought after global DJs every week. Sprawling over 30,000 sq feet and 4 levels, the venue features design by iCrave Design Studio and features NYC’s only award-winning Alpha Dynacord sound system.

Since its opening in December 2005, Pacha NYC has won numerous awards and distinctions including; Club World Awards 2009 awards – Best Superclub, Best Resident DJ: Victor Calderone, Best DJ Set David Guetta, Best Resident LJ, Best One-Off One Night Only; International Dance Music Awards – Best U.S. Club; Club World Awards 2008 – Best Superclub, Best Resident LJ and Best DJ Set: Danny Tenaglia; Club World Awards 2007 – Best Superclub, Best New Venue, Best Soundsystem; DJ Mag Top US Club of the World 2008; AOL City’s Best 2007 & 2008 – Best Dance Club; Best Of Citysearch: New York Nightlife 2007 #1 Best Dance Club; and ‘Top 10 Hottest Megaclub in America’ by Maxim magazine.

For Immediate Release

Thursday, July 10th 2008
Made Event presents
Loco Dice
‘7 Dunham Place’ Album World Tour

Made Event presents uber techno and minimal DJ, Loco Dice, performing at Cielo on Thursday, July 10th, 2008 for his 7 Dunham Place album world tour.

A pioneer in the minimal techno movement, Dice started in the early 90s as a hip-hop DJ and rapper in Düsseldorf. After making it in the urban game, he quickly moved to dance music and took over. He has toured the world several times and is one of the most in-demand jockeys out there. His style is extremely unique and his techno productions have a way of grabbing your attention and immersing you in his world. He is an excellent on-the-spot remixer and his shows are legendary.

Now Loco Dice embarks on a world tour for his highly anticipated debut album ‘7 Dunham Place.’ The LP has been created to take the listener on a journey: an album to be treasured as a fine-textured catalogue of the senses. Loco

Dice, who spends much of his time shuttling between the world’s main electronic music ports as an in-demand DJ, packed up his studio and relocated to New York City. There, the renowned Düsseldorf DJ, producer and Desolat label head fomented a raw and simmering soundtrack: a nuance-packed collection of sonic interpretations of scenes, characters and moods from the most diverse and mythologized city in the world. The album specifically pays homage to their adopted home base, Brooklyn, while sketching the trajectory of a musical life uprooted and transplanted, where dream-like feelings of isolation and melancholy transmute into a sense of place and kinship with the myriad of lives and rhythms that stop this town from sleeping.

Loco Dice began a fruitful studio partnership with Martin Buttrich in 2002 leading to tracks like “Phat Dope Shit,” “Menina Brasiliera,” and “Seeing Through Shadows,” and these productions are meticulously planned by Dice. It’s a directorial, cinematic outlook, which permeates Dice’s everyday life: fed by his experiences living in extreme environments like Ibiza and New York, as well as drawing on elaborate film scripts imagined as a young Loco Dice on the streets of Flingern in Düsseldorf and the Kerkennah Islands in Tunisia. It’s an album that re-imagines the soul of a city, built from careful observations of urban tribes that crisscross and sometimes clash, of minute details and sensory impressions. From the two guys at the local deli who’re always on the verge of fighting over football results or presidential candidates, to the tattooed lady couple who sell the morning soul food, all find their way into this cohesive collection of tracks which breathe deeply, and as they exhale, tell a story. Reduced grooves, kept infinitely personal.This album is full of trajectory sketches of a musical life uprooted and transplanted.

Loco Dice present ‘7 Dunham Place’ is out now on Desolat.
’7 Dunham Place’ is now available on Beatport.

Cielo
18 Little West 12th Street
New York City
Doors at 10pm, 21+ Valid ID
$15 Advance Tickets while supplies last at www.ticketweb.com
Tickets also available at Rebel Rebel, 319 Bleecker St NYC 212.989.0770
Event Info 917.723.9381

www.made-event.com
www.locodice.com
www.cieloclub.com