Plexi PR

Pacha NYC Joins Dance Parade
With The Martinez Brothers

On Saturday, May 17th
Parade down Broadway to Tompkins Square Park
Dance festival finale in the park

On Saturday, May 17th, 2008 thousands will be dancing in the streets of New York City to mark the second annual Dance Parade. The parade encompasses virtually all forms of dance, bringing together 29 genres of dance, loads of dancers, live bands, colorful floats and talented DJs. This year, one float that will definitely stand out will be that of New York City’s biggest nightclub, Pacha NYC. Designed and decorated by the same talented crew that prepares the mega club for all of its grand events, the float will surely be one to remember. Adorned by the signature Pacha cherries and talented, costumed dancers, the float will be helmed by Bronx teenage phenoms The Martinez Brothers, who are bound to bring the same high energy they express in their DJ shows to the streets of New York City. Then afterwards, join Victor Calderone for his EVOLVE residency with special guests The Martinez Brothers at Pacha NYC for dancing into the night.Dance Parade was established to celebrate the art form of dance, which in most cases takes place in many of the nightclubs in NYC. Of all the entries into the parade, however, the only nightclub to participate is in fact Pacha. Since its opening in 2005, Pacha NYC has become an international clubbing destination, as well as winning the “Best Superclub” title at the Club World Awards in 2007 & 2008. Each and every night at Pacha exhibits a new experience coupled with elegance and professionalism synonymous with the worldwide cosmopolitan clubbing brand.

The Martinez Brothers were born and raised in New York City and in a few short years Chris and Steve Martinez jumped into the dance music and have taken it over by storm with recent shows at Pacha NYC and Cielo. Originally discovered by renowned DJ and producer, Dennis Ferrer, the two find a way to mix classics with today’s music in a way few have succeeded at. The brothers bring a level of energy that is synonymous to New York and akin to their soulful roots.

Dance Parade seeks to honor Dance’s historical roots in the city as well as unite in respecting Dance’s diversity. Last year marked the start of a tradition heralded by many in the streets of New York City. The art of dance now has a large stage to celebrate all its forms in front of the world. This year’s parade will exhibit nearly 5,000 dancers in over 50 different styles of dance. Everything from house to hip-hop, ballet to belly dance, B-boy to the rumba, and from salsa to swing, will all converge down Broadway together. It will surely be a delight to all in attendance and participation, as we legitimize Dance as a communicative, social form of expression. Come support the music and dance that drives you…Come Dance with us on May 17th, 2008!

Saturday, May 17th, 2008

March with Pacha at the 2008 New York Dance Parade!
Music on the Pacha float will be provided by up-and-coming superstars
THE MARTINEZ BROTHERS!

Register at www.pachanyc.com and receive free t-shirts, giveaways, comps and more!

Meet at 12 noon on Broadway between 27th & 28th Street, then the parade will start by 1pm. FREE - Rain or Shine.

Parade: 1pm - 4pm. From Broadway and 28th Street, down Broadway through Union Square to University Place. East on Saint Marks Place to Tompkins Square Park.

Festival: 4pm - 8pm. Tompkins Square Park. Free Staged Performances, Dance Lessons and Dance Party!
www.danceparade.org

Then, later the same evening join us for more dancing as…

Pacha NYC
presents
Victor Calderone | EVOLVE
Along with special guests
The Martinez Brothers

Pacha NYC
618 West 46th Street
New York City
Doors at 10pm
$20 Advance Tickets
Info & Table reservations 212.209.7500
www.pachanyc.com

About Pacha New York

Pacha New York is the newest member of the international nightlife consortium and the first North American branch of the club. Pacha, the international brand was founded by Ricardo Urgell in 1967 with a single club in Sitges, Spain and the family-run business has since evolved into a global lifestyle brand that encompasses more than 21 nightclubs, a hotel, restaurants, a record label, radio station, lifestyle magazine and a full-scale merchandising division. Since its opening in December 2005, the 30,000 square feet club has won numerous awards and distinctions including: Club World Awards 2008 awards for - Best Superclub, Best Resident LJ and Best DJ Set: Danny Tenaglia; Club World Awards 2007 - Best Superclub, Best New Venue, Best Soundsystem; DJ Mag Top US Club of the World 2008; Best Of Citysearch: New York Nightlife 2007 #1 Best Dance Club; AOL City’s Best 2007 - Best Dance Club; and ‘Top 10 Hottest Megaclub in America’ by Maxim magazine.

www.pachanyc.com
www.danceparade.org

Cielo – May 2008 News

Cielo’s brand new 5 year anniversary compilation ‘Cinco‘, mixed by residents Nicolas Matar and Willie Graff will now be released on Tommy Boy on July 8th. As you’d expect it’s a sleek, sexy, soul-soothing mix featuring tracks by Carl Craig, Ultra Nate, Arnold Jarvis, Swayzak, Kenny Bobien, K-Scope and many more across 2 cds. At the end of the month, please join us for an exclusive ‘Cinco‘ album release party on Saturday, May 31st.Since opening in 2003 Cielo has quickly become one of the most highly regarded clubs on the planet - and with more awards to its name in that time then any other nightclub including recently being voted “Best Club” of 2008 and “Best Party” 2008 at the Club World Awards. Roots resident Louie Vega underscores our achievements when he says: “Cielo is the blueprint for the quintessential club of today. It captures New York City nightlife at its finest. Perfect sound, decor, atmosphere and a great crowd have made it a magical venue!”

Right then, down to business and the May calendar shows exactly why Cielo is a multi-award winner with another cutting edge selection of visionary guest DJs to compliment our equally lauded residents.

Dance.Here.Now. our recent award winner in the Best Party category at the Club World Awards, sets the tempo nicely on the 1st with the arrival of the shining Mark Knight. The man behind the highly consistent Toolroom Records label has had a fantastic couple of years building his reputation as one of the UK’s brightest new breed of DJs mixing big-room funky house with electro-etched grooves. “I’m trying to push a fusion sound of techno-meets-house-meets-minimal, incorporating sounds and production techniques from each sub-genre to create something new,” says the man who obviously likes to defy pigeonholing.

Chateaux Flight, from Versatile Records in France, joins Willie Graff for his Play Time night on Friday the 2nd. The Parisian house duo of Gilbert Cohen and Nicolas Chaix (aka Gilb’r and I:Cube) are leading purveyors of the Gallic groove placing as much emphasis on diversity as on quality with their respective releases and DJ sets. A dreamy night of orchestrated electronica and beat-driven new wave is promised from the crazy Frenchmen.

Having launched his new and exclusive NYC residency last month, Junior Vasquez’s Freedom party marches on in May with two sizzling hot nights of aural pleasure promised. Mark the 4th and 18th in your diary now for more Philadelphia Freedom from the legend that is Junior Vasquez.

If you’re looking for sun-kissed grooves, and white island charm then Kiko Navarro’s appearance on the 10th at Paradizo is an absolute must. For over a decade the Spanish DJ/producer has been creating eclectic and sensuous sounds that meld euphoric soulful house with organic Balearic grooves, supple electronic textures and percussive Afro-Latin rhythms leading to residencies at Pacha Ibiza, Pacha Mallorca and Neighbourhood for Buzzin’ Fly London.

Fresh from being voted the #1 remixer of all time by DJ magazine, Carl Craig shows exactly why he’s referred to as a master of all trades and a jack of none! His quarterly residency Demon Days, returns on May 15th and plays hosts to the Detroit native that many say is in a category all of his own. With a 20-year career spanning techno’s most timeless album masterpiece (1995’s ‘Landcruising’), countless classic singles, a string of acclaimed remixes and even an unwitting role in the formative alchemy of drum & bass, this will be Craig’s last U.S. DJ date until September!

Benji Candelario is a New York institution - his signature soulful house sound is the embodiment of his Manhattan upbringing during the culturally vibrant ‘70s and ‘80s, capturing the essence of the era and distinguishing him as a quintessential DJ, producer, remixer, and musician. Benji plays Paradizo on the 17th.

After last month’s 5th year anniversary celebrations Francois K’s Deep Space nights continues with the positive vibes in May with Mala of Digital Mystikz and Theo Parrish joining them on the 19th. South London’s Digital Mystikz are forerunners in the burgeoning dubstep scene, while DC’s Theo Parrish equally eclectic and uncompromising DJ sound should more then compliment proceedings.

Roots on the 21st finds Louie Vega and Kevin Hedge sharing deck duties with the legendary Tony Humphries. For an incredible four decades the Brooklyn-born DJ has helped in no small way to help shape the dance genre, and was a pivotal player and major influential in the house music movement in the ‘80s. His larger-then-life persona is still as key today as it was in those hedonistic and formative years.

Dance.Here.Now. promoter Benny Soto celebrates his birthday on the 22nd (and will also no doubt be raising a glass to further cheer collecting an award in the “Best Party” category at the Club World Awards) with the legendary Danny Tenaglia. On the heels of a fresh new single, “The Space Dance” and performing at the legendary Coachella Festival on the same bill as Pink Floyd’s Roger Waters and Prince, Danny will be doing what he does best - getting back to business on the dancefloor. Happy birthday Benny!

The month rounds off with a visit from Italy’s leading multifaceted techno DJ / producer Marco Carola with Willie Graff at the Made Event on the 30th. Marco’s deep and seductive bleed of house, tribal and minimal techno has also seen him translate his live style onto vinyl recording for several key labels including Richie Hawtin’s Plus 8 imprint.

As we mentioned at the start of the newsletter, ‘Cinco‘ our upcoming Tommy Boy Cielo compilation, is out shortly, and we’ll be celebrating on the 31st with an album launch party hosted by the resident DJs and mixmasters of the album, Nicolas Matar and Willie Graff. The night promises your chance to sample key tracks from the album that also includes new music and remixes from the likes of Charles Webster, Nick Holder, Alix Alvarez, DJ Pippi, Justin Martin and Manoo & Francois A.

CIELO – MAY 2008 CALENDAR

ABOUT CIELO
Located at 18 Little West 12th Street, in the heart of New York City’s trendy Meat Packing District, is open nightly from 10:00pm-4:00am. Cielo is a beautifully designed 350-capacity club featuring a world-class, state-of-the-art digital Funktion One soundsystem. Since its opening in 2003, Cielo has become an internationally renowned dance music nightclub brand and has upheld its edict of world-class music, professional service and all-inclusive atmosphere.

Over the last 5 years, Cielo has continued to triumph and collect accolades including; Club World Awards 2008 winner for Best Club (Winner 2005 & 2006) and Best Party - Dance.Here.Now.; Top 50 Nightclubs in the World- DJ Magazine 2006 & 2007; Best Nightclub- Village Voice 2006; Best Deep House Club- New York Magazine 2006; Best Resident DJ Francois K- Club World Awards 2006 & 2005; Best Venue USA- URB Magazine 2005; Best Interior Design- Club World Awards 2004; Best Club- Dancestar Awards USA 2004. For more info, please go to www.cieloclub.com.

Cielo
18 Little West 12th Street
New York City
www.cieloclub.com